Benefits for Participating Hotels

For participating hotels there are many benefits:

  1. Exposure to European Markets – Through our affiliation with HotelREZ, our member hotels will have exposure to large international loyalty programmes with prestigious high street brands including Marks & Spencer, Virgin, the Early Learning Centre.
  2. New Irish Customer Base – CMC work with leading Irish brands in developing loyalty programmes, their customers become your customers when you participate.
  3. Reduced Marketing Costs – Participation costs you nothing and you only pay a fee when we deliver confirmed business to your hotel.
  4. Flexibility – Once you agree to accept a promotional rate, you can adjust availability on an ongoing basis in line with your hotels yield management procedures.
  5. Reporting – Our call centre will provide your hotel with regular production reports.

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